The TV screen has not lost yet
In the frantic run for providing content to all existing devices, the choice of content must be optimised for the device it is going to be displayed on. This can seem obvious, but is not necessarily easy.
When it comes to certain content types, the operation seems much more intuitive.
The TV screen is still going strong as the #1 representative of exclusive and premium content. As long as devices such as set-top boxes or the Apple TV give us a means to broadcast content through a dedicated application, this will hold true.
FromSky is an example among many. Content is king, so let’s give it its appropriate kingdom.
For now, launching a tvOS application, as opposed to an iOS application, enables a content creator to be seen more easily. There’s no traffic jam ahead, the road is clear. If the content is relevant as well, the bet is won.
As the virtuous circle must be complete for each link of the chain to complement each other, diversification of content in the application stores for the TV device must continue, in order for set-top boxes and the Apple TV to stay relevant, and in order for this big and sometimes cumbersome screen to remain a good way to consume content, be it useful or contemplative.
The as of yet immature market of the Smart TV will shortly bring its contribution, too. But this is a story for another time.
Henri Pelletan is Chief Executive of Digital Street. Read the original article (in French)