Facebook’s app for Apple TV dedicated to video content is out
Facebook has published an app for displaying long-duration videos on a TV screen. This operation is part of Facebook’s strategy to improve rentability of video content.
Facebook continues its foray into video distribution with an app, that the network has developed exclusively for set-top boxes, and more noticeably for the Apple TV. This application enables direct broadcasting of longer videos to TV sets. The app allows easy access to Facebook videos on the Apple TV, and will recommend content shared by friends and based on pages you already like on the social network. Additionally, the app will serve as a hub for Facebook Live streaming, which will make it easier for viewers to consume live-streamed content on their TV screen.
The social network behemoth is trying to gain access to, and to benefit from, high-end advertising content, and new platforms that could be integrated with future TV-dedicated programming. Negociations are already taking place between Facebook and production studios to make shows with its own content, as confirmed by Ricky Van Veen, co-founder of CollegeHumor and new collaborator of Mark Zuckerberg.
The social network also bets on a larger distribution of long-duration video content on its home page and in the timeline.
With Facebook Live, Instagram and progressive content monetisation through advertising revenue, Mark Zuckerberg is more and more present in the competitive market of video distribution.
Source: Gabriele Porrometo – www.numerama.com, Chaim Gartenberg – www.theverge.com