App Store Optimisation
How to make my application known? This question is in every developer’s mouths.
Today, there is a plethora of tools, mechanisms, and potential partners to help you on the iOS App Store, yet no potential helper can be seen when it comes to the tvOS App Store.
Nevertheless, metadata remains a key component of visibility on the tvOS App Store for tvOS applications. You should always take care when choosing your title and keywords, and use them to guide you with your app’s description. Don’t forget the power of your artwork as well!
It is obviously as important to get as many ratings as possible – 5 stars if possible! – to rack up your app’s store rank.
You should not forget about the attractive power of your app’s icon either, which will distinguish your app from the others and will improve your marketing efficiency.
But once these basic steps accomplished, you find yourself in the Gobi desert: between the crucial lack of information from Apple’s side, the quasi-absence of tvOS-specialised ASO agencies, and the immature market, you can only react to the natural growth of your application without being able to influence it from upstream.
How many ASO specialised companies told us they couldn’t do anything about it!
Now again we can only count on ourselves to develop our applications’ marketing strategy. We understood quickly that one of the only ways to provoke external influence on growth was to establish a privileged link with the App Store Managers for the countries we are interested in.
A privileged and direct link like at the beginning of the iOS App Store, because Apple will most certainly benefit from dynamising the tvOS App Store with new content.
Therefore, we established contacts with the countries that are the most present in our analytics as shown by this image:
You can be assured that developing tvOS applications makes you want to travel!
You will have understood that the companies that get interested in this Apple TV App Store and in the best way to optimise development will be regarded as pioneers. This is for us all the beauty and interest in it. Always going forward, while continuously learning and never imagining a road without obstacles.
Who wants to try?
ASO : App Store Optimisation
iOS : mobile App Store
tvOS : Apple TV App Store