20th Century Fox Releases Movie of the Day App on Apple TV
20th Century Fox Home Entertainment has brought its Movie of the Day app to Apple TV: The new app, which went live on the device on February 14, is going to highlight one movie deal from the studio’s catalog per day. First up was “Kingsman: The Secret Service,” which sold for $7.99.
Other titles going on sale through the app in the coming days included “Deadpool,” “Percy Jackson Sea of Monsters,” “Mike & Dave Need Wedding Dates” and “Epic.” Deals are available for 24 hours; each movie costs between $4.99 and $9.99, and Fox promises savings of up to 75 percent over the regular price.
Sales are still facilitated through iTunes, so consumers can use the app to build their iTunes movie libraries and access them on all of their iOS devices.
Speaking of which: Fox first introduced the Movie of the Day app for iPads and iPhones last May, and the daily deal strategy seems to be working for the studio. Almost 90 percent of the app’s monthly active users check out new deals every day, the studio said.
Source: Janko Roettgers – variety.com